ShowCase Tips

Understand Why You are Exhibiting

• gather leads
• raise organization awareness
• contact existing clients

Have Your Display Answer 3 questions

• Who are you?
• What do you do?
• What benefit do you offer?

Get Noticed

Present coordinated look within your booth space and create a welcoming environment

• brand booth to your marketing material
• minimal copy - people do not read displays
• dynamic photos and graphics
• show specials
• include web address

Prepare and Execute Pre-Show Promotion

Let people know abut the Show Special

• e-mail clients and prospects
• send out postcards

At the Show

Qualify Leads

• uncover needs
• match their needs to your product or service
• communicate a follow up plan
• ask for a business card

Booth Etiquette

• smile and look interested
• do not sit down or eat at your booth
• do not converse with other booth staffers
• do not leave your booth unattended

Follow-up

Within a week after the show

• call hot prospects to set up appointments
• thank all prospects with a call or note